The UK Secretary of State for Culture, Media and Sport, the Right Honorable John Whittingdale MP launched an exciting venture called “National Retune” initiative. This was hosted by talkSPORT presenter, Colin Murray. The program was held at an industry conference, Drive to Digital: National Now. The initiative aims at major expansion of coverage of digital radio stations for over 20 million households in the UK. They are also being given a major selection of choice. This is indeed a great significant leap in the radio industry.
The function included an official switch-on by John Whittingdale MP of the UK’s second national DAB digital radio multiplex network. Steve Holebrook, managing director of Arqiva Terrestrial Broadcast and chairman of Sound Digital, was also present during the switch on. Listeners were asked to retune their digital radios to enjoy all the services provided.
The new network will have 18 digital radio stations including the current ones. The population coverage will also be greater and more people will be able to enjoy all the services. Over 10 million people and 10,000 kilometers of roads will come into coverage by the end of the year as per reliable sources. Almost all the residents of UK have welcomed this new venture which will bring more channels for their entertainment.